Back in January, Victoria Beckham confirmed rumors that she was opening her first standalone store in London. And on Thursday, the space will finally be open to the public.
The 6,040-square-foot, three-floor store is located on Dover Street in London’s Mayfair area. The store, which was designed by architect Farshid Moussavi, resembles a contemporary art gallery and was created to be a democratic space.
"I wanted a space that was conceptual – but also warm and welcoming.
There are a lot of people – the general public – who’ve continued on this journey with me, and I want everybody to feel welcome, whether they’re going to buy something, or whether they just want to come and check out the architecture. And I really wanted people to get a sense of me the minute walked through the door.
I looked at lots of different locations, but I do believe in fate, and this just happened to be the perfect space in the most perfect street. I did look at other streets, but this just felt right. I feel very honored to actually be in a street amongst such incredible stores. The energy is incredible”, said Victoria Beckham.
#quaintspiration My future boutique has to be dashing like VB’s. #thingswelove